Flunder Wines x Oakley Wine Agencies
Since March 2025, Luke has been the UK Brand Ambassador for Oakley Wine Agencies, building awareness for three of its Spanish and Portuguese wine producers across social media, live events and the trade.
A specialist in Iberian wine, brought to a UK audience
Oakley Wine Agencies imports and represents producers across Spain and Portugal, sourcing wine directly from cellar door to UK warehouse and placing it on supermarket, high street and on-trade shelves. Its portfolio spans regions including Galicia's Rías Baixas, Portugal's Vinho Verde and the Alentejo.
Since March 2025, Luke has taken on the role of UK Brand Ambassador for Oakley — tasked with building awareness for a set of its winery partners among a wine-enthusiast audience through social media, live events and wider PR, reaching drinkers who might otherwise never come across the bottles.
UK Brand Ambassador
Three Iberian producers, one UK voice
Ramos Family Reserva
Estremoz, Alentejo · Portugal
From João Portugal Ramos, the winemaker whose eponymous estate is now in its second generation, the Ramos Family Reserva has been on UK retail shelves for 30 years. Luke introduced it as the final partner in his "Portuguese wine journey," having championed the Reserva since his own Majestic days.
Casal de Ventozela
Vale do Ave, Vinho Verde · Portugal
A family estate farming 25 hectares of vines with a sustainable, regenerative approach, and Luke's first official winery partnership, launched at Easter 2025 as part of his "Year of Portugal." A later long-form piece traced Vinho Verde's 2,000-year history to help UK readers see past its reputation as an "uncomplicated" wine.
Altos do Torona
Rías Baixas, Galicia · Spain
A producer from O Rosal in the Rías Baixas, found after Luke's trip to Galicia in search of the right partner and introduced in "All Aboard the Albariño Train!" Famed for Albariño but home to a wider range besides, the relationship plays out day to day on Instagram, from a "Calling all Waitrose customers" poll to shelf shots of the Colección Monovarietal.
“I am proud to play a small part in that ongoing story through my work with Casal de Ventozela and Oakley Wine Agencies.”Luke Flunder · Flunder Wine World, January 2026
Beyond the feed: tastings, trade shows and events
The ambassador role isn't confined to social. Luke represented Oakley's Ramos Family Reserva and Altos do Torona brands in person at London Wine Fair, and has hosted his own online tastings pairing Oakley's producers with a wider audience — including a charity tasting that drew more than 65 screens.
Trade tastings, events and press activity continue through the year alongside the day-to-day content, giving each brand a presence on the ground as well as online.
London Wine Fair
In-person presence, with a focus on Ramos Family Reserva and Altos do Torona.
Online Charity Tasting
65+ screens tasting wines from all three producers, hosted with Oakley's Charlotte Wallace & Graham Crawford. Profits raised for charity.
See the recap →Trade Tastings & Press
Further tastings, trade shows and press activity throughout the calendar year.
Become The Next Oakley Wine Agencies
The Oakley ambassador role puts three Iberian producers in front of 175,000+ Instagram followers, 210,000+ on TikTok and 26,000+ engaged newsletter subscribers. If you're a wine agency or importer looking for the same kind of ongoing visibility for your brands, let's talk.