MEDIA KIT · 2026

CLEAR.
SIMPLE.
HONEST.

For brands who want to reach a trusted, engaged UK wine audience. No jargon, no gatekeeping.

Luke tasting wine
28,838
NEWSLETTER SUBSCRIBERS
174,443
INSTAGRAM FOLLOWERS
FORTNUM & MASON
RISING CREATOR OF THE YEAR 2026
WHO WE ARE

Luke Flunder is one of the UK's most trusted independent wine voices. Honest recommendations trusted by thousands across the UK and beyond.

Fortnum & Mason Awards 2026 Winner
Rising Star Content
Creator of the Year
WINNER · 2026

THE AUDIENCE

UK-BASED. WINE-PASSIONATE. READY TO BUY.
NEWSLETTER
75%
UK-based readers
~50%
Open rate (avg ~21%)
123
Countries reached
28,838
Subscribers
INSTAGRAM
70%
UK-based followers
35–44
Core age group
59/41
Male / female split
174,443
Followers

WHAT'S ON OFFER

CLEAR PRICING. NO SURPRISES.
01 · NEWSLETTER

FEATURED IN THE LIST

FROM 3p PER VIEW

Placed inside Luke's flagship recommendation list, sent to all 28,838 subscribers. Editorial voice, not an obvious ad.

02 · NEWSLETTER

FULLY FEATURED ARTICLE

FROM £400 EX VAT

A dedicated issue built entirely around your brand: producer profile, launch, or region. Rates agreed upfront.

03 · INSTAGRAM

REELS, POSTS & STORIES

FROM £1,250 EX VAT

One-off reels and posts, or a scheduled series across days or weeks, reaching 174,443 followers.

04 · INSTAGRAM

BESPOKE CAMPAIGN

PRICE ON APPLICATION

A series of posts across days or weeks for sustained brand presence. Content mix tailored to your campaign.

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THERE'S MORE WE CAN DO
Events Competitions Bespoke content Product reviews Gifting campaigns Ambassadorship Podcast Video series

LET'S TALK.

Rates shown upfront. No minimum spends. No hidden metrics. You know exactly what you're buying before you say yes.

FLUNDER WINES LIMITED · FLUNDERWINES.COM · MEDIA KIT 2026